Travel

Head of Department

Mrs G Glover

Subject Overview

At Cornwallis Academy the Vocational Department provides access to all subjects and an insight into how they operate.  We are an energetic and ambitious team, who seek to provide lessons that enthuse our students and help to develop the skills they need to support future aspirations.  Subjects will be supported by visits and speakers where course appropriate and where topics are not covered but felt important to give a more rounded insight into the qualification being studied.

Key Stage 5 – BTEC Extended Certificate in Travel

Examining Body:

 Edexcel

Overview of the course:

This course is a 2-year programme designed to give students an overview of the Travel Industry, looking at a variety of different areas which make up the industry as a whole.  You will look at the travel and tourism industry in the UK is growing and is of major importance to the economy.  Different types of destinations and their importance investigating the features and appeal of global destinations.  Principles of marketing in travel and tourism exploring how to develop a successful marketing plan for use by travel and tourism.

What Will You Study:

You will study 3 Mandatory Units and 1 Optional Unit.  Students will be required to produce a portfolio of coursework with will be externally moderated.  The Units of study may include:

  • Unit 1 The World of Travel and Tourism
  • Unit 2 Global Destinations
  • Unit 3 Principles of Marketing in Travel and Tourism
  • Unit 9 Visitor Attractions
  • Unit 11 Events, Conferences and Exhibitions

Assessment:

This course is a combination of examination, externally set and assessed units and internally set and assessed units.

Possible Career Paths:  

Students who follow this path may continue on to higher education courses, not necessarily in Travel related subjects, work apprenticeships or directly into the work place.  Suggestions of careers include: Translator, Museum Curator, Resort Rep, Cabin Crew, Travel Agent, Leisure Centre Manager, Teacher, Tour Guide, Hotel Inspector.

During Year 12 Students will be focusing on:

  • Unit 1 – The World of Tourism (examination)
  • Unit 3 – Principles of Marketing in Travel and Tourism
Topic/Tasks
This is the overview of the topics in Term 1
Unit 1 – The World of Tourism (examination)    

Learning Aim A – Types of Travel
Types of Travel and Tourism
Types of Travel
Types of Travel and Tourism Customer  

Learning Aim B – The types of travel and tourism organisations, their roles and the products and services they offer to customers
Ownership and operating aims
The key sectors of the travel and tourism industry – components of their role, and the products and services they offer to different types of customer Interrelationships and interdependencies in the travel and tourism industry
Technology in travel and tourism    
Useful Websiteshttps://www.gov.uk/foreign-travel-advice
https://www.visitbritain.com/gb/e
https://tourismteacher.com/components-of-tourism/
https://www.tutorialspoint.com/tourism_management/tourism_management_factors_affecting.htm  
AssessmentStudents will have a variety of different activities throughout the term based on the travel and tourism concepts being taught, which they will complete during lesson.  These will be assessed regularly to check for understanding.   The overall content of this Learning Aim will be assessed through a class test during the last week of Term 1.    
Topic/TasksThis is the overview of the topics in Term 2
Unit 1 – The World of Tourism (examination)    

Learning Aim C – the scale of the travel and tourism industry
Importance of the UK as a global destination
Employment in travel and tourism
Visitor numbers Income and spending  

Learning Aim D – Factors affecting the travel and tourism industry
Product development and innovation
Other factors affecting organisations in the travel and tourism industry
Responses of the travel and tourism organisations to external and internal factors    
Useful Websiteshttps://www.gov.uk/foreign-travel-advice
https://www.visitbritain.com/gb/e
https://tourismteacher.com/components-of-tourism/ https://www.tutorialspoint.com/tourism_management/tourism_management_factors_affecting.htm  
AssessmentStudents will have a variety of different activities throughout the term based on the travel and tourism concepts being taught, which they will complete during lesson.  These will be assessed regularly to check for understanding.   The overall content of this Learning Aim will be assessed through a class test during the last week of Term 2.   Students will also sit their PPE during this term  
Topic/TasksThis is the overview of the topics in Term 3  

Revision, exam questions and exam practice on Unit 1 – the world of tourism to be ready for the exam at the beginning of February.  

Following the exam
Unit 3 – Principles of Marketing in Travel and Tourism    

Learning Aim A – Explore the importance of focusing on meeting customer needs to the success of marketing activities in the travel and tourism organisations
Customer service in travel and tourism
Customer communication, expectations and satisfaction
Potential impact of customer service for the organisation
Marketing activities in travel and tourism  
Useful Websites 
AssessmentThis Learning Aim will be assessed through a coursework piece of work once all input has been complete.  Students will have regular book checks and content knowledge tests to ensure full comprehension of the input prior to the coursework.
Topic/Tasks
This is the overview of the topics in Term 4
Unit 3 – Principles of Marketing in Travel and Tourism  

Learning Aim A – Explore the importance of focusing on meeting customer needs to the success of marketing activities in the travel and tourism organisations
Customer service in travel and tourism
Customer communication, expectations and satisfaction
Potential impact of customer service for the organisation
Marketing activities in travel and tourism  

Learning Aim B – Examine the impact that marketing activities have on the success of different travel and tourism organisations
The role of marketing in different travel and tourism organisations
How marketing contributes to the success of travel and tourism organisations Influences on marketing activity    
Useful WebsitesSources of secondary research e.g. Company annual reports; ABTA publications e.g. https://www.abta.com/industry-zone/reports-and-publications/abta-travel-trends-reports/travel-trends-2019  
AssessmentThis Learning Aim will be assessed through a coursework piece of work once all input has been complete.  Students will have regular book checks and content knowledge tests to ensure full comprehension of the input prior to the coursework.
Topic/TasksThis is the overview of the topics in Term 5
Unit 3 – Principles of Marketing in Travel and Tourism    
Learning Aim B – Examine the impact that marketing activities have on the success of different travel and tourism organisations
The role of marketing in different travel and tourism organisations
How marketing contributes to the success of travel and tourism organisations
Influences on marketing activity    
Useful WebsitesSources of secondary research e.g. Company annual reports; ABTA publications e.g. https://www.abta.com/industry-zone/reports-and-publications/abta-travel-trends-reports/travel-trends-2019  
AssessmentThis Learning Aim will be assessed through a coursework piece of work once all input has been complete.  Students will have regular book checks and content knowledge tests to ensure full comprehension of the input prior to the coursework.
Topic/TasksThis is the overview of the topics in Term 6
Unit 3 – Principles of Marketing in Travel and Tourism  

Learning Aim C – Develop a marketing plan using research data that provides a viable business case
Collecting market research data
Analysing and presenting market research
Marketing plan activity  

Learning Aim D – Investigate how the marketing plan meets industry and customer needs
Assessing marketing plan in meeting industry aims and objectives
Assessing marketing plan in meeting customer needs    
Useful WebsitesSources of secondary research e.g. Company annual reports; ABTA publications e.g. https://www.abta.com/industry-zone/reports-and-publications/abta-travel-trends-reports/travel-trends-2019  
AssessmentThis Learning Aim will be assessed through a coursework piece of work once all input has been complete.  Students will have regular book checks and content knowledge tests to ensure full comprehension of the input prior to the coursework.
Topic/TasksThis is the overview of the topics in Term 1
Unit 1 – The World of Tourism Revision (examination) – Learning Aims A&B   Unit 2 – Global Destinations  

Learning Aim A – Geographical awareness, locations and features giving appeal to global destinations Geographical awareness
Features and appeal of destinations
Appeal and types of tourism  

Learning Aim B – Potential advantages and disadvantages of travel options to access global destinations
Different types of gateways and transport hubs and their facilities
Potential advantages and disadvantages of travel routes and transport providers    
Useful Websiteshttps://www.gov.uk/foreign-travel-advice
https://www.visitbritain.com/gb/e
https://tourismteacher.com/components-of-tourism/ https://www.tutorialspoint.com/tourism_management/tourism_management_factors_affecting.htm
https://www.gov.uk/foreign-travel-advice
https://www.rome2rio.com/
https://www.weather2travel.com/climate-guides/  
AssessmentStudents will have a variety of different activities throughout the term based on the travel and tourism concepts being taught, which they will complete during lesson.  These will be assessed regularly to check for understanding.   The overall content of this Learning Aim will be assessed through a class test during the last week of Term 1.    

During Year 13 Students will be focusing on:

  • Unit 1 – The World of Tourism (examination)
  • Unit 2 – Global Destinations (examination)
  • Unit 3 – Principles of Marketing in Travel and Tourism
Topic/TasksThis is the overview of the topics in Term 2
Unit 1 – The World of Tourism Revision (examination) – Learning Aims C & D   Unit 2 – Global Destinations   Learning Aim C – Travel planning, itineraries, costs and suitability matched to customer needs
Travel planning and the potential advantages and disadvantages of transport options Understanding of travel itineraries  

Learning Aim D – Consumer trends affecting the appeal of global destination
Consumer trends affecting the appeal of global destination
Motivating and enabling factors affecting the appeal of global destinations  

Learning Aim E – Factors affecting the changing popularity and appeal of destinations
Political factors
Economic climate
Accessibility and availability
Image and promotion
Changing markets
Natural disasters
Climate and its influence on travel  
Useful Websiteshttps://www.gov.uk/foreign-travel-advice
https://www.visitbritain.com/gb/e
https://tourismteacher.com/components-of-tourism/
https://www.tutorialspoint.com/tourism_management/tourism_management_factors_affecting.htm
https://www.gov.uk/foreign-travel-advice
https://www.rome2rio.com/
https://www.weather2travel.com/climate-guides/  
AssessmentStudents will have a variety of different activities throughout the term based on the travel and tourism concepts being taught, which they will complete during lesson.  These will be assessed regularly to check for understanding.   The overall content of this Learning Aim will be assessed through a class test during the last week of Term 2.   Students will also sit their PPE during this term  
Topic/TasksThis is the overview of the topics in Term 3  

Revision, exam questions and exam practice on Unit 1 – the world of tourism and Unit 2 – Global Destinations to be ready for the exam at the beginning of February.  

Following the exam Unit 9 – Visitor Attractions    

Learning Aim A – Investigate the nature, role and appeal of visitor attractions
Types of visitor attractions
Scale, scope and appeal of visitor attractions
Ways in which visitor attractions are funded Importance of additional revenue generations strategies for visitor attractions  
Useful Websiteshttps://www.visitbritain.org/annual-survey-visits-visitor-attractions-latest-results  Visit Britain; Annual Survey of Visits to Visitor Attractions   http://www.alva.org.uk/details.cfm?p=606  ALVA (Association of Leading Visitor Attractions); A great resource for visitor numbers to UK visitor attractions  

You will find that information about the visitor attractions you choose to investigate can be obtained from:  
The attractions’ own websites
Online travel and tourism review sites
Printed materials such as brochures and leaflets
Tourist boards and tourist information centres
Visits  
AssessmentThis Learning Aim will be assessed through a coursework piece of work once all input has been complete.  Students will have regular book checks and content knowledge tests to ensure full comprehension of the input prior to the coursework.
Topic/TasksThis is the overview of the topics in Term 4  
Unit 9 – Visitor Attractions  

Learning Aim B – Examine how visitor attractions meet the diverse expectations of visitors
Different type of visitors and their diverse expectations
Productions and services provided, including primary and secondary spend opportunities
Ways to meet and exceed visitor expectations
Use technology and its importance for visitor attractions  

Learning Aim C – Explore how visitor attractions respond to competition and measure their success and appeal
Strategies for responding to competition
Success and appeal, using data analysis to measure visitor trends and visitor numbers  
Useful WebsitesYou will find that information about the visitor attractions you choose to investigate can be obtained from:  
The attractions’ own websites
Online travel and tourism review sites
Printed materials such as brochures and leaflets
Tourist boards and tourist information centres
AssessmentThis Learning Aim will be assessed through a coursework piece of work once all input has been complete.  Students will have regular book checks and content knowledge tests to ensure full comprehension of the input prior to the coursework.
Topic/TasksThis is the overview of the topics in Term 5  
Unit 9 – Visitor Attractions  

Learning Aim B – Examine how visitor attractions meet the diverse expectations of visitors
Different type of visitors and their diverse expectations
Productions and services provided, including primary and secondary spend opportunities
Ways to meet and exceed visitor expectations
Use technology and its importance for visitor attractions  

Learning Aim C – Explore how visitor attractions respond to competition and measure their success and appeal
Strategies for responding to competition
Success and appeal, using data analysis to measure visitor trends and visitor numbers  
Useful WebsitesYou will find that information about the visitor attractions you choose to investigate can be obtained from:  
The attractions’ own websites
Online travel and tourism review sites
Printed materials such as brochures and leaflets
Tourist boards and tourist information centres   https://www.visitbritain.org/annual-survey-visits-visitor-attractions-latest-results 
Visit Britain; Annual Survey of Visits to Visitor Attractions   http://www.alva.org.uk/details.cfm?p=606 
ALVA (Association of Leading Visitor Attractions); A great resource for visitor numbers to UK visitor attractions  

You will find that information about the visitor attractions you choose to investigate can be obtained from:  
The attractions’ own websites
Online travel and tourism review sites
Printed materials such as brochures and leaflets
Tourist boards and tourist information centres  
AssessmentThis Learning Aim will be assessed through a coursework piece of work once all input has been complete.  Students will have regular book checks and content knowledge tests to ensure full comprehension of the input prior to the coursework.