Head of Department
Mrs G Glover
Subject Overview
At Cornwallis Academy the Vocational Department provides access to all subjects and an insight into how they operate. We are an energetic and ambitious team, who seek to provide lessons that enthuse our students and help to develop the skills they need to support future aspirations. Subjects will be supported by visits and speakers where course appropriate and where topics are not covered but felt important to give a more rounded insight into the qualification being studied.
Key Stage 5 – BTEC Extended Certificate in Travel
Examining Body:
Edexcel
Overview of the course:
This course is a 2-year programme designed to give students an overview of the Travel Industry, looking at a variety of different areas which make up the industry as a whole. You will look at the travel and tourism industry in the UK is growing and is of major importance to the economy. Different types of destinations and their importance investigating the features and appeal of global destinations. Principles of marketing in travel and tourism exploring how to develop a successful marketing plan for use by travel and tourism.
What Will You Study:
You will study 3 Mandatory Units and 1 Optional Unit. Students will be required to produce a portfolio of coursework with will be externally moderated. The Units of study may include:
- Unit 1 The World of Travel and Tourism
- Unit 2 Global Destinations
- Unit 3 Principles of Marketing in Travel and Tourism
- Unit 9 Visitor Attractions
- Unit 11 Events, Conferences and Exhibitions
Assessment:
This course is a combination of examination, externally set and assessed units and internally set and assessed units.
Possible Career Paths:
Students who follow this path may continue on to higher education courses, not necessarily in Travel related subjects, work apprenticeships or directly into the work place. Suggestions of careers include: Translator, Museum Curator, Resort Rep, Cabin Crew, Travel Agent, Leisure Centre Manager, Teacher, Tour Guide, Hotel Inspector.
During Year 12 Students will be focusing on:
- Unit 1 – The World of Tourism (examination)
- Unit 3 – Principles of Marketing in Travel and Tourism
| Topic/Tasks | This is the overview of the topics in Term 1 Unit 1 – The World of Tourism (examination) Learning Aim A – Types of Travel Types of Travel and Tourism Types of Travel Types of Travel and Tourism Customer Learning Aim B – The types of travel and tourism organisations, their roles and the products and services they offer to customers Ownership and operating aims The key sectors of the travel and tourism industry – components of their role, and the products and services they offer to different types of customer Interrelationships and interdependencies in the travel and tourism industry Technology in travel and tourism |
| Useful Websites | https://www.gov.uk/foreign-travel-advice https://www.visitbritain.com/gb/e https://tourismteacher.com/components-of-tourism/ https://www.tutorialspoint.com/tourism_management/tourism_management_factors_affecting.htm |
| Assessment | Students will have a variety of different activities throughout the term based on the travel and tourism concepts being taught, which they will complete during lesson. These will be assessed regularly to check for understanding. The overall content of this Learning Aim will be assessed through a class test during the last week of Term 1. |
| Topic/Tasks | This is the overview of the topics in Term 2 Unit 1 – The World of Tourism (examination) Learning Aim C – the scale of the travel and tourism industry Importance of the UK as a global destination Employment in travel and tourism Visitor numbers Income and spending Learning Aim D – Factors affecting the travel and tourism industry Product development and innovation Other factors affecting organisations in the travel and tourism industry Responses of the travel and tourism organisations to external and internal factors |
| Useful Websites | https://www.gov.uk/foreign-travel-advice https://www.visitbritain.com/gb/e https://tourismteacher.com/components-of-tourism/ https://www.tutorialspoint.com/tourism_management/tourism_management_factors_affecting.htm |
| Assessment | Students will have a variety of different activities throughout the term based on the travel and tourism concepts being taught, which they will complete during lesson. These will be assessed regularly to check for understanding. The overall content of this Learning Aim will be assessed through a class test during the last week of Term 2. Students will also sit their PPE during this term |
| Topic/Tasks | This is the overview of the topics in Term 3 Revision, exam questions and exam practice on Unit 1 – the world of tourism to be ready for the exam at the beginning of February. Following the exam Unit 3 – Principles of Marketing in Travel and Tourism Learning Aim A – Explore the importance of focusing on meeting customer needs to the success of marketing activities in the travel and tourism organisations Customer service in travel and tourism Customer communication, expectations and satisfaction Potential impact of customer service for the organisation Marketing activities in travel and tourism |
| Useful Websites | |
| Assessment | This Learning Aim will be assessed through a coursework piece of work once all input has been complete. Students will have regular book checks and content knowledge tests to ensure full comprehension of the input prior to the coursework. |
| Topic/Tasks | This is the overview of the topics in Term 4 Unit 3 – Principles of Marketing in Travel and Tourism Learning Aim A – Explore the importance of focusing on meeting customer needs to the success of marketing activities in the travel and tourism organisations Customer service in travel and tourism Customer communication, expectations and satisfaction Potential impact of customer service for the organisation Marketing activities in travel and tourism Learning Aim B – Examine the impact that marketing activities have on the success of different travel and tourism organisations The role of marketing in different travel and tourism organisations How marketing contributes to the success of travel and tourism organisations Influences on marketing activity |
| Useful Websites | Sources of secondary research e.g. Company annual reports; ABTA publications e.g. https://www.abta.com/industry-zone/reports-and-publications/abta-travel-trends-reports/travel-trends-2019 |
| Assessment | This Learning Aim will be assessed through a coursework piece of work once all input has been complete. Students will have regular book checks and content knowledge tests to ensure full comprehension of the input prior to the coursework. |
| Topic/Tasks | This is the overview of the topics in Term 5 Unit 3 – Principles of Marketing in Travel and Tourism Learning Aim B – Examine the impact that marketing activities have on the success of different travel and tourism organisations The role of marketing in different travel and tourism organisations How marketing contributes to the success of travel and tourism organisations Influences on marketing activity |
| Useful Websites | Sources of secondary research e.g. Company annual reports; ABTA publications e.g. https://www.abta.com/industry-zone/reports-and-publications/abta-travel-trends-reports/travel-trends-2019 |
| Assessment | This Learning Aim will be assessed through a coursework piece of work once all input has been complete. Students will have regular book checks and content knowledge tests to ensure full comprehension of the input prior to the coursework. |
| Topic/Tasks | This is the overview of the topics in Term 6 Unit 3 – Principles of Marketing in Travel and Tourism Learning Aim C – Develop a marketing plan using research data that provides a viable business case Collecting market research data Analysing and presenting market research Marketing plan activity Learning Aim D – Investigate how the marketing plan meets industry and customer needs Assessing marketing plan in meeting industry aims and objectives Assessing marketing plan in meeting customer needs |
| Useful Websites | Sources of secondary research e.g. Company annual reports; ABTA publications e.g. https://www.abta.com/industry-zone/reports-and-publications/abta-travel-trends-reports/travel-trends-2019 |
| Assessment | This Learning Aim will be assessed through a coursework piece of work once all input has been complete. Students will have regular book checks and content knowledge tests to ensure full comprehension of the input prior to the coursework. |
| Topic/Tasks | This is the overview of the topics in Term 1 Unit 1 – The World of Tourism Revision (examination) – Learning Aims A&B Unit 2 – Global Destinations Learning Aim A – Geographical awareness, locations and features giving appeal to global destinations Geographical awareness Features and appeal of destinations Appeal and types of tourism Learning Aim B – Potential advantages and disadvantages of travel options to access global destinations Different types of gateways and transport hubs and their facilities Potential advantages and disadvantages of travel routes and transport providers |
| Useful Websites | https://www.gov.uk/foreign-travel-advice https://www.visitbritain.com/gb/e https://tourismteacher.com/components-of-tourism/ https://www.tutorialspoint.com/tourism_management/tourism_management_factors_affecting.htm https://www.gov.uk/foreign-travel-advice https://www.rome2rio.com/ https://www.weather2travel.com/climate-guides/ |
| Assessment | Students will have a variety of different activities throughout the term based on the travel and tourism concepts being taught, which they will complete during lesson. These will be assessed regularly to check for understanding. The overall content of this Learning Aim will be assessed through a class test during the last week of Term 1. |
During Year 13 Students will be focusing on:
- Unit 1 – The World of Tourism (examination)
- Unit 2 – Global Destinations (examination)
- Unit 3 – Principles of Marketing in Travel and Tourism
| Topic/Tasks | This is the overview of the topics in Term 2 Unit 1 – The World of Tourism Revision (examination) – Learning Aims C & D Unit 2 – Global Destinations Learning Aim C – Travel planning, itineraries, costs and suitability matched to customer needs Travel planning and the potential advantages and disadvantages of transport options Understanding of travel itineraries Learning Aim D – Consumer trends affecting the appeal of global destination Consumer trends affecting the appeal of global destination Motivating and enabling factors affecting the appeal of global destinations Learning Aim E – Factors affecting the changing popularity and appeal of destinations Political factors Economic climate Accessibility and availability Image and promotion Changing markets Natural disasters Climate and its influence on travel |
| Useful Websites | https://www.gov.uk/foreign-travel-advice https://www.visitbritain.com/gb/e https://tourismteacher.com/components-of-tourism/ https://www.tutorialspoint.com/tourism_management/tourism_management_factors_affecting.htm https://www.gov.uk/foreign-travel-advice https://www.rome2rio.com/ https://www.weather2travel.com/climate-guides/ |
| Assessment | Students will have a variety of different activities throughout the term based on the travel and tourism concepts being taught, which they will complete during lesson. These will be assessed regularly to check for understanding. The overall content of this Learning Aim will be assessed through a class test during the last week of Term 2. Students will also sit their PPE during this term |
| Topic/Tasks | This is the overview of the topics in Term 3 Revision, exam questions and exam practice on Unit 1 – the world of tourism and Unit 2 – Global Destinations to be ready for the exam at the beginning of February. Following the exam Unit 9 – Visitor Attractions Learning Aim A – Investigate the nature, role and appeal of visitor attractions Types of visitor attractions Scale, scope and appeal of visitor attractions Ways in which visitor attractions are funded Importance of additional revenue generations strategies for visitor attractions |
| Useful Websites | https://www.visitbritain.org/annual-survey-visits-visitor-attractions-latest-results Visit Britain; Annual Survey of Visits to Visitor Attractions http://www.alva.org.uk/details.cfm?p=606 ALVA (Association of Leading Visitor Attractions); A great resource for visitor numbers to UK visitor attractions You will find that information about the visitor attractions you choose to investigate can be obtained from: The attractions’ own websites Online travel and tourism review sites Printed materials such as brochures and leaflets Tourist boards and tourist information centres Visits |
| Assessment | This Learning Aim will be assessed through a coursework piece of work once all input has been complete. Students will have regular book checks and content knowledge tests to ensure full comprehension of the input prior to the coursework. |
| Topic/Tasks | This is the overview of the topics in Term 4 Unit 9 – Visitor Attractions Learning Aim B – Examine how visitor attractions meet the diverse expectations of visitors Different type of visitors and their diverse expectations Productions and services provided, including primary and secondary spend opportunities Ways to meet and exceed visitor expectations Use technology and its importance for visitor attractions Learning Aim C – Explore how visitor attractions respond to competition and measure their success and appeal Strategies for responding to competition Success and appeal, using data analysis to measure visitor trends and visitor numbers |
| Useful Websites | You will find that information about the visitor attractions you choose to investigate can be obtained from: The attractions’ own websites Online travel and tourism review sites Printed materials such as brochures and leaflets Tourist boards and tourist information centres |
| Assessment | This Learning Aim will be assessed through a coursework piece of work once all input has been complete. Students will have regular book checks and content knowledge tests to ensure full comprehension of the input prior to the coursework. |
| Topic/Tasks | This is the overview of the topics in Term 5 Unit 9 – Visitor Attractions Learning Aim B – Examine how visitor attractions meet the diverse expectations of visitors Different type of visitors and their diverse expectations Productions and services provided, including primary and secondary spend opportunities Ways to meet and exceed visitor expectations Use technology and its importance for visitor attractions Learning Aim C – Explore how visitor attractions respond to competition and measure their success and appeal Strategies for responding to competition Success and appeal, using data analysis to measure visitor trends and visitor numbers |
| Useful Websites | You will find that information about the visitor attractions you choose to investigate can be obtained from: The attractions’ own websites Online travel and tourism review sites Printed materials such as brochures and leaflets Tourist boards and tourist information centres https://www.visitbritain.org/annual-survey-visits-visitor-attractions-latest-results Visit Britain; Annual Survey of Visits to Visitor Attractions http://www.alva.org.uk/details.cfm?p=606 ALVA (Association of Leading Visitor Attractions); A great resource for visitor numbers to UK visitor attractions You will find that information about the visitor attractions you choose to investigate can be obtained from: The attractions’ own websites Online travel and tourism review sites Printed materials such as brochures and leaflets Tourist boards and tourist information centres |
| Assessment | This Learning Aim will be assessed through a coursework piece of work once all input has been complete. Students will have regular book checks and content knowledge tests to ensure full comprehension of the input prior to the coursework. |
