Business & Enterprise

Head of Department

Mrs D Glover

Subject Overview

At Cornwallis Academy the Vocational Department provides access to both subjects and an insight into how they operate within the business world.  We are an energetic and ambitious team, who seek to provide lessons that enthuse our students and help to develop the skills they need to support future aspirations.


Key Stage 4

BTEC First Award in Enterprise

Key Stage 4 Overview:

The Award gives learners the opportunity to develop sector-specific knowledge and skills in a practical learning environment. The main focus is on the knowledge, understanding and skills required to research, plan, pitch and review an enterprise idea that includes: development of key skills that prove aptitude in planning an enterprise activity, including market research, planning, carrying out financial transactions, communication and problem solving.  Units that are covered over the qualification are:

  • Component 1 Exploring Enterprises
  • Component 2 Planning for and Pitching an Enterprise Activity
  • Component 3 Promotion and Finance for Enterprise (examination)

Assessment at Key Stage 4:

The Tech Award courses consist of 3 Components of work, broken down as 60% coursework (2 Components) and 40% examination (1 Component).  Coursework units are internally assessed and moderated before being externally moderated by the exam board.  Students who did not achieve a Level 2 Pass on the Component 3 will be required to attend after school sessions in preparation for re-sitting the examination.

Year 10

During Year 10 students will be focusing on:

  • Component 3 Promotion and Finance for Enterprise (examination)
  • Component 1 Exploring Enterprises (coursework)
Topic/TasksThis is the overview of the topics in Term 1
Component 3 Promotion and Finance for Enterprise (examination)  

Learning Aim A Promotion
The Promotional Mix Message
Features and Benefits
Advertising Methods
Sales Promotion Methods
Personal Selling Public Relations and Methods
Direct Marketing
Target Markets
Market Segmentation  
Useful WebsitesBBC Bitesize Business for GCSE Edexcel https://www.bbc.co.uk/bitesize/examspecs/z98snbk  
AssessmentStudents will have a variety of different activities throughout the term based on the marketing concepts being taught, which they will complete during lesson.  These will be assessed regularly to check for understanding.   The overall content of this Learning Aim will be assessed through a class test during the last week of Term 1.    
Topic/TasksThis is the overview of the topics in Term 2
Component 3 Promotion and Finance for Enterprise (examination)  

Learning Aim B – Financial Records
Financial Documents and why important
Methods of Payment
Sources of Revenue and Costs (start up and running costs)
Fixed and Variable costs
Financial Terminology
Profit and Turnover
Assets and Liabilities
Statement of Comprehensive Income
Statement of financial
Position Profitability and Liquidity
Profitability and Liquidity Ratios  

Learning Aim C – Financial Planning and Forecasting
Cash Flow Forecasts
Cash inflow and outflow
Analysis of Cash flow information
How to improve cash flow Breakeven
Benefits and drawbacks of breakeven
Internal sources of finance
External sources of finance
Useful WebsitesBBC Bitesize – revenue, costs and profits https://www.bbc.co.uk/bitesize/guides/zb2shbk/revision/1

BBC Bitesize Business for GCSE Edexcel https://www.bbc.co.uk/bitesize/examspecs/z98snbk  
AssessmentStudents will have a variety of different activities throughout which they will complete during lesson.  These include exam questions, relevant practice tasks.  Students will sit a number of practice papers in readiness for their exam in Term 3.   Students will also sit their PPE during Term 2.  
Topic/TasksThis is the overview of the topics in Term 3

Revision, exam questions and exam practice on Component 3 Promotion and Finance for Enterprise (examination) ready for the exam at the beginning of February.  

Following the exam
Component 1 Exploring Enterprises  

Learning Aim A – Examine the characteristics of enterprises
What is an enterprise?
Types and Characteristics of SME’s (small and medium enterprises)
The purposes of Enterprises Entrepreneurs    
Usefule WebsitesThe BBC ‘Bitesize’ web site contains much useful information concerning Business and Enterprise: http://www.bbc.co.uk/education/subjects/zpsvr82

BBC Bitesize Business for GCSE Edexcel https://www.bbc.co.uk/bitesize/examspecs/z98snbk  
AssessmentThis Learning Aim will be assessed through a coursework piece of work once all input has been complete.  Students will have regular book checks and content knowledge tests to ensure full comprehension of the input prior to the coursework.
Topic/TasksThis is the overview of the topics in Term 4  
Component 1 Exploring Enterprises

Learning Aim A – Examine the characteristics of enterprises
What is an enterprise?
Types and Characteristics of SME’s (small and medium enterprises)
The purposes of Enterprises Entrepreneurs    
Useful WebsitesThe BBC ‘Bitesize’ web site contains much useful information concerning Business and Enterprise: http://www.bbc.co.uk/education/subjects/zpsvr82

BBC Bitesize Business for GCSE Edexcel https://www.bbc.co.uk/bitesize/examspecs/z98snbk  
AssessmentThis Learning Aim will be assessed through a coursework piece of work once all input has been complete.  Students will have regular book checks and content knowledge tests to ensure full comprehension of the input prior to the coursework.
Topic/TasksThis is the overview of the topics in Term 5  
Component 1 Exploring Enterprises

Learning Aim A – Examine the characteristics of enterprises
What is an enterprise?
Types and Characteristics of SME’s (small and medium enterprises)
The purposes of Enterprises Entrepreneurs  
Useful WebsitesThe BBC ‘Bitesize’ web site contains much useful information concerning Business and Enterprise: http://www.bbc.co.uk/education/subjects/zpsvr82

BBC Bitesize Business for GCSE Edexcel https://www.bbc.co.uk/bitesize/examspecs/z98snbk  
AssessmentStudents will complete the coursework for Learning Aim A during this term and which will be a Word based document describing different types of enterprise and their characteristics.  
Topic/TasksThis is the overview of the topics in Term 6  

Learning Aim B – Explore how market research helps enterprises to meet customer needs and understand competitor behaviour
Customer Needs
Using market research to understand customers
Understanding competitors  

Component 1 will be completed in Year 11 Learning Aim C  Year 11 Term 1 Internal Factors
External Factors
Situational Analysis
Measuring the success of an SME  
Useful WebsiteThe BBC ‘Bitesize’ web site contains much useful information concerning Business and Enterprise: http://www.bbc.co.uk/education/subjects/zpsvr82

BBC Bitesize Business for GCSE Edexcel https://www.bbc.co.uk/bitesize/examspecs/z98snbk  
AssessmentStudents will complete the coursework for Learning Aim B during this term and which will be a Word based document using primary and secondary research to demonstrate how their Enterprises use these research techniques to understand their customers and competitors.

Year 11

During Year 11 students will be focusing on:

  • Component 2 Planning for and Pitching an Enterprise Activity
  • Component 3 Promotion and Finance for Enterprise (examination)
Topic/TasksThis is the overview of the topics in Term 1
Component 3 Promotion and Finance for Enterprise (examination)  

Learning Aim A Promotion
The Promotional Mix Message
Features and Benefits Advertising Methods
Sales Promotion Methods
Personal Selling
Public Relations and Methods
Direct Marketing
Target Markets
Market Segmentation  
Useful WebsitesBBC Bitesize Business for GCSE Edexcel https://www.bbc.co.uk/bitesize/examspecs/z98snbk  
AssessmentStudents will have a variety of different activities throughout the term based on the marketing concepts being taught, which they will complete during lesson.  These will be assessed regularly to check for understanding.   The overall content of this Learning Aim will be assessed through a class test during the last week of Term 1.    





Topic/Tasks
This is the overview of the topics in Term 2
Component 3 Promotion and Finance for Enterprise (examination)  

Learning Aim B – Financial Records
Financial Documents and why important
Methods of Payment
Sources of Revenue and Costs (start up and running costs)
Fixed and Variable costs
Financial Terminology
Profit and Turnover
Assets and Liabilities
Statement of Comprehensive
Income Statement of financial Position
Profitability and Liquidity
Profitability and Liquidity Ratios  

Learning Aim C – Financial Planning and Forecasting
Cash Flow Forecasts
Cash inflow and outflow Analysis of Cash flow information
How to improve cash flow
Breakeven Benefits and drawbacks of breakeven
Internal sources of finance External sources of finance
Useful WebsitesBBC Bitesize – revenue, costs and profits https://www.bbc.co.uk/bitesize/guides/zb2shbk/revision/1

BBC Bitesize Business for GCSE Edexcel https://www.bbc.co.uk/bitesize/examspecs/z98snbk  
AssessmentStudents will have a variety of different activities throughout which they will complete during lesson.  These include exam questions, relevant practice tasks.  Students will sit a number of practice papers in readiness for their exam in Term 3.   Students will also sit their PPE during Term 2.  
Topic/TasksThis is the overview of the topics in Term 3  

Revision, exam questions and exam practice on Component 3 Promotion and Finance for Enterprise (examination) ready for the exam at the beginning of February.  

Following the exam
Component 2 Planning and Pitching an Enterprise Activity

Learning Aim A – Explore Ideas and plan for a micro-enterprise activity Generating Ideas for a micro-enterprise activity
Plan for a micro-enterprise activity
Aims and Objectives
The product for service
Target Market
Communication methods with customers
Financial planning    
Usefule WebsitesThe BBC ‘Bitesize’ – Enterprise has several videos that might be appropriate including:

Promoting products at a market stall: http://www.bbc.co.uk/education/clips/zwj4kqt

Young Entrepreneur: http://www.bbc.co.uk/education/clips/ztqs34j

Exploring business and enterprise at Reading Festival: http://www.bbc.co.uk/education/clips/z8vm6sg

BBC Bitesize Business for GCSE Edexcel https://www.bbc.co.uk/bitesize/examspecs/z98snbk   
AssessmentThis Learning Aim will be assessed through a coursework piece of work once all input has been complete.  During this term students will have regular book checks and content knowledge tests to ensure full comprehension of the input prior to the coursework.
Topic/TasksThis is the overview of the topics in Term 4
Component 2 Planning and Pitching an Enterprise Activity  

Learning Aim A – Explore Ideas and plan for a micro-enterprise activity Generating Ideas for a micro-enterprise activity
Plan for a micro-enterprise activity
Aims and Objectives
The product for service
Target Market
Communication methods with customers
Financial planning      
Useful WebsitesThe BBC ‘Bitesize’ – Enterprise has several videos that might be appropriate including:

Promoting products at a market stall: http://www.bbc.co.uk/education/clips/zwj4kqt

Young Entrepreneur: http://www.bbc.co.uk/education/clips/ztqs34j

Exploring business and enterprise at Reading Festival: http://www.bbc.co.uk/education/clips/z8vm6sg

BBC Bitesize Business for GCSE Edexcel https://www.bbc.co.uk/bitesize/examspecs/z98snbk  
AssessmentStudents will complete the coursework for Learning Aim A during this term and which will be a Word based document describing their Enterprise idea in full detail.  
Topic/TasksThis is the overview of the topics in Term 5
Component 2 Planning and Pitching an Enterprise Activity  

Learning Aim B –Pitching a micro-enterprise activity
Pitching a micro- enterprise activity
Presenting a business Pitch  

Learning Aim C –Review own pitch for a micro-enterprise activity
Using feedback and review to identify possible changes to the pitch
Receive feedback
Review plan and personal performance
Recommend improvements  
 The BBC ‘Bitesize’ – Enterprise has several videos that might be appropriate including:

Promoting products at a market stall: http://www.bbc.co.uk/education/clips/zwj4kqt

Young Entrepreneur: http://www.bbc.co.uk/education/clips/ztqs34j

Exploring business and enterprise at Reading Festival: http://www.bbc.co.uk/education/clips/z8vm6sg

BBC Bitesize Business for GCSE Edexcel https://www.bbc.co.uk/bitesize/examspecs/z98snbk  
AssessmentStudents will complete the coursework for Learning Aim B during this term and which will be a presentation of their enterprise idea.  It is suggested that students record their pitches and upload their work to the designated site for assessment. Students will then complete the coursework for Learning Aim C which is a Word document analysing their performance during the pitching of their plan and any amendments that they feel are necessary to improve their work.

Key Stage 5

BTEC National Extended Certificate in Business

Examining Body:  

Edexcel

Overview of the course:

This course is a 2-year programme designed to give students an overview of the Business World, looking at a variety of different industries.  They will be able to look in detail at how and why businesses operate, the skills required to do so as well as customer service and marketing whilst developing their own skills and knowledge both in and out of the classroom.

What Will You Study:

There are 3 Mandatory units and 1 optional.  Students will be required to produce a portfolio of coursework with will be externally moderated.  The Units of study may include:

  • Unit 1 Exploring Business
  • Unit 2 Developing a Marketing Campaign
  • Unit 3 Personal and Business Finance
  • Unit 4 Managing an Event
  • Unit 5 International Business
  • Unit 8 Recruitment and Selection

Assessment:

This course is a combination of examination, externally set and assessed units and internally set and assessed units.

Possible Career Paths:  

Students who follow this path may continue on to higher education courses, not necessarily in business related subjects, work apprenticeships or directly into the work place.  Careers could include: Manager, Retail Assistant, Merchandiser, Sales Assistant, Call Centre Operator, Human Resources Manager, Finance Assistant, Personal Assistant.

Year 12

During Year 12 students will focus on:

  • Unit 2 – Developing a Marketing Campaign
  • Unit 1 – Exploring Business
Topic/TasksThis is the overview of the topics in Term 1
Unit 2 – Developing a Marketing a Campaign  

Learning Aim A – Introduction to the principles and purposes of marketing that underpin the creation of a rationale for a marketing campaign
The role of marketing
Influences on marketing activity  

Learning Aim B – Using information to develop the rationale for a marketing campaign
Purpose of researching information to identify the needs and wants of customers
Marketing research methods and use
Developing the rationale  
Useful Websiteswww.bized.co.uk
www.businesscasestudies.co.uk
www.gov.uk
www.mindtools.com/CommSkll/WritingSkills.htm
www.tutor2U.com  
AssessmentStudents will have a variety of different activities throughout the term based on the marketing concepts being taught, which they will complete during lesson.  These will be assessed regularly to check for understanding.  

The overall content of this Learning Aim will be assessed through a class test during the last week of Term 1.    
Topic/TasksThis is the overview of the topics in Term 2
Unit 2 – Developing a Marketing a Campaign  

Learning Aim C –Planning and developing a marketing campaign
Marketing campaign activity
Marketing Mix
The marketing campaign Appropriateness of marketing campaign    
Useful Websiteswww.bized.co.uk
www.businesscasestudies.co.uk
www.gov.uk www.mindtools.com/CommSkll/WritingSkills.htm
www.tutor2U.com  
AssessmentStudents will have a variety of different activities throughout which they will complete during lesson.  These include exam questions, relevant practice tasks.  Students will sit a number of practice papers in readiness for their exam in Term 3.   Students will also sit their PPE during Term 2.  
Topic/TasksThis is the overview of the topics in Term 3   Revision, exam questions and exam practice on Unit 2 – Developing a Marketing a Campaign (examination) ready for the exam at the beginning of January.   Following the exam
Unit 1 – Exploring Business  

Learning Aim A – Explore the features of different businesses and analyse what makes them successful
Features of businesses
Stakeholders and their influence
Effective business communications  

Learning Aim E – Investigate the role and contribution of innovation and enterprise to business success
Role of innovation and enterprise
Benefits and risks associated with innovation and enterprise    
Useful Websiteswww.bized.co.uk
www.businesscasestudies.co.uk
www.gov.uk www.mindtools.com/CommSkll/WritingSkills.htm
www.tutor2U.com
www.bbc.co.uk/news/business/economy
www.businesscasestudies.co.uk
www.gov.uk
www.economist.com
AssessmentThis Learning Aim will be assessed through a coursework piece of work once all input has been complete.  Students will have regular book checks and content knowledge tests to ensure full comprehension of the input prior to the coursework.
Topic/TasksThis is the overview of the topics in Term 4  
Unit 1 – Exploring Business  

Learning Aim B – Investigate how businesses are organised
Structure and organisation
Aims and Objectives  

Learning Aim E – Investigate the role and contribution of innovation and enterprise to business success
Role of innovation and enterprise
Benefits and risks associated with innovation and enterprise    
Useful Websiteswww.bized.co.uk  
www.businesscasestudies.co.uk  
www.gov.uk
www.mindtools.com/CommSkll/WritingSkills.htm  
www.tutor2U.com
www.bbc.co.uk/news/business/economy  
www.economist.com
AssessmentThis Learning Aim will be assessed through a coursework piece of work once all input has been complete.  Students will have regular book checks and content knowledge tests to ensure full comprehension of the input prior to the coursework.
Topic/TasksThis is the overview of the topics in Term 5
Unit 1 – Exploring Business  

Learning Aim C – Examine the environment in which businesses operate External environment
Internal environment
Competitive environment
Situational Analysis  

Learning Aim D – Examine business markets
Different market structures
Relationship between demand, supply and price
Pricing and output decisions    
Useful Websiteswww.bbc.co.uk/news/business/economy
www.businesscasestudies.co.uk
www.gov.uk
www.economist.com
www.investopedia.com/
www.thetimes.co.uk/tto/law    
AssessmentThis Learning Aim will be assessed through a coursework piece of work once all input has been complete.  Students will have regular book checks and content knowledge tests to ensure full comprehension of the input prior to the coursework.
Topic/TasksThis is the overview of the topics in Term 6
Unit 1 – Exploring Business

Learning Aim C – Examine the environment in which businesses operate External environment
Internal environment
Competitive environment
Situational Analysis

Learning Aim D – Examine business markets
Different market structures
Relationship between demand, supply and price
Pricing and output decisions    
Useful Websites  www.bbc.co.uk/news/business/economy www.businesscasestudies.co.uk www.gov.uk www.economist.com www.investopedia.com/ www.thetimes.co.uk/tto/law    
AssessmentThis Learning Aim will be assessed through a coursework piece of work once all input has been complete.  Students will have regular book checks and content knowledge tests to ensure full comprehension of the input prior to the coursework.

Year 13

During Year 13 students will focus on:

  • Unit 3 – Personal and Business Finance
  • Unit 8 – Recruitment and Selection



Topic/Tasks
This is the overview of the topics in Term 1
Unit 3 – Personal and Business Finance

Learning Aim A – Understand the importance of managing personal finance Functions and role of money
Different ways to pay
Different ways to pay
Current Accounts
Managing personal finance  

Learning Aim D – Select and evaluate different sources of business finance
Sources of finance
Internal
External

Learning Aim E – Break – even cash flow forecasts
Cash flow forecasts
Breakeven analysis    
Useful Websiteswww.bized.co.uk 
www.businesscasestudies.co.uk 
www.gov.uk
www.mindtools.com/CommSkll/WritingSkills.htm 
www.tutor2U.com  
AssessmentStudents will have a variety of different activities throughout the term based on the marketing concepts being taught, which they will complete during lesson.  These will be assessed regularly to check for understanding.   The overall content of this Learning Aim will be assessed through a class test during the last week of Term 1.    
Topic/TasksThis is the overview of the topics in Term 2
Unit 3 – Personal and Business Finance

Learning Aim B – Explore the personal finance sector
Features of financial institutions
Communicating with customers
Consumer protection in relations to personal finance
Information guidance and advice  

Learning Aim C – Understand the purpose of accounting
Purpose of accounting
Types of Income

Learning Aim F – Complete statements of comprehensive income and financial position and evaluate a business’s performance

Statement of comprehensive income
Statement of financial positions
Measuring profitability
Measuring liquidity
Measuring efficiency
Limitation Ratios  
Useful Websiteswww.bized.co.uk
www.businesscasestudies.co.u
www.gov.uk www.mindtools.com/CommSkll/WritingSkills.htm
www.tutor2U.com  
AssessmentStudents will have a variety of different activities throughout which they will complete during lesson.  These include exam questions, relevant practice tasks.  Students will sit a number of practice papers in readiness for their exam in Term 3.   Students will also sit their PPE during Term 2.  
Topic/TasksThis is the overview of the topics in Term 3   Revision, exam questions and exam practice on Unit 2 – Developing a Marketing a Campaign (examination) ready for the exam at the beginning of January.   Following the exam
Unit 8 – Recruitment and Selection

Learning Aim A – Examine how effective recruitment and selection contribution to business success
Recruitment of staff
Recruitment and selection process
Ethical and legal considerations in the recruitment process  
Useful Websiteswww.cipd.co.uk/NR/rdonlyres/01F95685-76C9-4C96-B291-3D5CD4DE1BE5/0/9781843982579_sc.pdf http://hr.ucr.edu/recruitment/guidelines/process.html

Above are some examples of websites. Further useful resources may be found at www.edexcel.com/resources/Pages/default.aspx.  
AssessmentThis Learning Aim will be assessed through a coursework piece of work once all input has been complete.  Students will have regular book checks and content knowledge tests to ensure full comprehension of the input prior to the coursework.
Topic/TasksThis is the overview of the topics in Term 4
Unit 8 – Recruitment and Selection

Learning Aim B – Undertake a recruitment activity to demonstrate the processes leading to a successful job offer
Job applications Interviews and skills    
Useful Websiteswww.cipd.co.uk/NR/rdonlyres/01F95685-76C9-4C96-B291-3D5CD4DE1BE5/0/9781843982579_sc.pdf http://hr.ucr.edu/recruitment/guidelines/process.html

Above are some examples of websites. Further useful resources may be found at www.edexcel.com/resources/Pages/default.aspx.  
AssessmentThis Learning Aim will be assessed through a coursework piece of work once all input has been complete.  Students will have regular book checks and content knowledge tests to ensure full comprehension of the input prior to the coursework.
Topic/TasksThis is the overview of the topics in Term 5
Unit 8 – Recruitment and Selection

Learning Aim C – Reflect on the recruitment and selection process and your individual performance
Review and evaluations
SWOT analysis and action plan  
Useful Websiteswww.bbc.co.uk/news/business/economy
www.businesscasestudies.co.uk
www.gov.uk
www.economist.com
www.investopedia.com/
www.thetimes.co.uk/tto/law    
AssessmentThis Learning Aim will be assessed through a coursework piece of work once all input has been complete.  Students will have regular book checks and content knowledge tests to ensure full comprehension of the input prior to the coursework.